Many people have heard of zircon but never seen it. This is mostly because of colorless zircon’s wide use as a diamond simulant in the early 1900s.

Zircon occurs in an array of colors. Its wide and varied palette of yellow, green, red, reddish brown, and blue hues makes it a favorite among collectors as well as informed consumers.

Learn about Zircon's durability and how to care for your Zircon jewelry.

Learn about the factors that make zircon so desirable.

Although colorless when chemically pure, zircon is typically yellow-brown to brown. It also comes in red, blue, purple, and green. Because of its high brilliance and dispersion, colorless zircon has sometimes been used as a substitute for diamond in jewelry.